#MondayAd from France : @Intermarche : Inglorious Fruits And Vegetables

Intermarche: Inglorious Fruits And Vegetables
Intermarché launched the Inglorious Fruits&Vegetables, a film, print, poster and radio campaign, celebrating the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine.
Now you can eat five a day inglorious fruits and vegetables.
As good, but 30% cheaper. The inglorious Fruits&Vegetables, a glorious fight against food waste.

MondayAd-Intermarche- Inglorious Fruits And Vegetables

Director: Cédric Dubourg, Yacine Saadi
Creative Director: Anne de Maupeou, Dimitri Guerassimov, Julien Benmoussa
Art Director: Gaëtan du Peloux, Youri Guerassimov, Anaïs Boileau, Sebastian Piacentini
Copywriter: Youri Guerassimov, Sergio Alonso, Julien Benmoussa

Client: Intermarche
Agency: Marcel, Paris
Production: PRODIGIOUS
Country: France

You can see other #MondayAd here.

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