#ModayAd from @Cheil_Worldwide, Seoul: @Refugees: Invisible People is aimed at making refugees in and outside South Korea “visible,” using advanced technology that helped create the miniature figurines

The campaign aims to raise awareness about the sufferings of North Korean refugees to South Koreans. There are 300,000 North Korean refugees and to shed light on their lives, UNHCR,Cheil Worldwide and the Seoul Museum of Art joined to hold a 3D refugee figurine exhibition in Seoul. Titled “Invisible People,” the exhibition is aimed at making refugees in and outside South Korea “visible,” using advanced technology that helped create the miniature figurines.

To create these figurines, Cheil used a unique 3D scanning and printing technology. Then, they embedded them with videos of the refugeesâ emotional stories. Instead of displaying them conventionally, the figurines were hidden in the museum so visitors had to find them. Once spotted, visitors were engaged by emotional clips about the refugees’ sufferings when they tapped their QR/NFC-enabled mobiles on the figurines.

Creative Director: Thomas Hongtack Kim
Copywriter: songha lee, Adrian Sim
Art Director: Seokjin Shin

Client: UNHCR The UN Refugee Agency
Agency: Cheil, Seoul
Country: Korea, Republic of (South Korea)

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