#MondayAd from @saatchi_sisomo, Dusseldorf – Toyota @AYGO_YNOT: Crazy #gofunyourself

In a new prank film for Toyota AYGO, Saatchi & Saatchi Dusseldorf shows the car’s playful side by launching ‘Aygo Crazy’ to appeal to young people who meet the littleimperfections of life with humour. The main character of the prank is an extensively remodelled AYGO-Low-Rider, which cruises through the streets of Berlin and draws attention to itself by humorously marking it’s territory.

Director: Lewi
Creative Director: Alexander Reiss, Claus Lieck
Art Director: Nathaly Neusser
Copywriter: Tanja Dringenberg

Client: Toyota
Agency: Saatchi & Saatchi, Dusseldorf
Country: Germany

You can see other #MondayAd here.

Must Watch: Toyota AYGO marks its territory with Aygo Crazy (great-ads.blogspot.com)
Outdoor ad: Toyota Aygo: Crazy (bestadsontv.com)

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Posted on October 13, 2014October 11, 2014 Posted in Advertising, Marketing, The 14th year of the 3rd millennium, VideoTagged Alexander Reiss, Art director, AYGO, Aygo Crazy, AYGO-Low-Rider, Berlin, Claus Lieck, Copywriting, Crazy, Creative Director, Dusseldorf, Germany, Lewi, Nathaly Neusser, Practical joke, Saatchi & Saatchi, Saatchi & Saatchi Dusseldorf, Tanja Dringenberg, Toyota, Toyota Aygo

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