In a new prank film for Toyota AYGO, Saatchi & Saatchi Dusseldorf shows the car’s playful side by launching ‘Aygo Crazy’ to appeal to young people who meet the littleimperfections of life with humour. The main character of the prank is an extensively remodelled AYGO-Low-Rider, which cruises through the streets of Berlin and draws attention to itself by humorously marking it’s territory.
Director: Lewi
Creative Director: Alexander Reiss, Claus Lieck
Art Director: Nathaly Neusser
Copywriter: Tanja Dringenberg
Client: Toyota
Agency: Saatchi & Saatchi, Dusseldorf
Country: Germany
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Related articles
- Must Watch: Toyota AYGO marks its territory with Aygo Crazy (great-ads.blogspot.com)
- Outdoor ad: Toyota Aygo: Crazy (bestadsontv.com)
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Düsseldorf, Germany
