#MondayAd from USA – @FCKH8: Potty-Mouthed Princesses Drop F-Bombs for Feminism

Facing a future where women are still paid 23% less than men for the same work, and where 1 in 5 women are raped or sexually assaulted in gender-based violence, little girls between 6 and 13 years-old dressed as pretty pink princesses drop F-bombs to draw attention to society’s continued sexism. Asking the question, “What’s more offensive? A little girl saying f*ck or the sexist way society treats girls and women” these adorably articulate little ladies in sparkling tiaras turn the “princess in distress” stereotype on its head and contrast the F-word with words and statistics society should find shocking such as “pay inequality” and “rape.” The video also features a 12 year-old boy wearing a pink gown standing up against sexism saying, “When you tell boys not to ‘act like a girl,’ it’s because you think it’s bad to be a girl.”

Client: FCKH8
Country: United States of America

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