Netflix wants to put content in people’s lives, wherever they want, whenever they want, and in the way they want. Ogilvy creates the first digital outdoor campaign made entirely with reaction GIFs and cleverly puts all the benefits of looking forward to coming home to Netflix into an engaging out of home GIF campaign. Reactive GIFs are designed and managed to be relevantly in context to its viewer’s physical or emotional situation.
Creative Director: Baptiste Clinet, Nicolas Lautier
Art Director: Julien Chiapolini
Copywriter: Riccardo Fregoso
Client: Netflix
Agency: Ogilvy & Mather, Paris
Production: Delapost Paris
Country: France
You can see other #MondayAd here.
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