Juicy Couture Spring 2015 Advertising Campaign: Couture Oasis

Juicy Couture took its Spring campaign to Palm Springs to create a sun-soaked fantasy. Edita Vilkeviciute stars as the ultimate Juicy-beauty, clad in Carlyn Cerf de Dudzeele-styled body conscious prints and patterns as she poses poolside. The campaign comes to life in directors Tarik Malak and Timothy Douglas, Juicy Couture’s fashion film, utilizing RED camera and GoPro Hero4 mixing “retro” and high-tech” methods, resulting in a vibrant range of color with striking shadows and highlight.

GoPro Hero4 cameras and drones perfectly capture scenic aerial views. Shot in reverse video sequence, the Juicy girl is featured taking a selfie then hitting the desert road towards a glistening cerulean pool – while in reverse, actions throughout the video paradoxically feel right. Set to the hit track “I Ran,” by new-wave UK band Flock of Seagulls, the Spring 2015 video epitomizes the perfect “Couture Oasis.”

Director : Tarik Malak & Timothy Douglas
Screenplay : na
Photographie Director : na
Art Director : Roi Elfassy
Music : Flock of Seagulls – I Ran
Stylist : Carlyne Cerf De Dudzeele
Makeup : Fredrik Stambro
Hair : Ward Stegerhoek
Model : Edita Vilkeviciute

Here is the #FashionFilm that inspire me this month. You can see other portfolio on my Pinterest or on my #FashionFilm.

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