Surveillance – Christopher Shannon Menswear Spring 2016
Emerging director James Beale collaborated with leading menswear designer Christopher Shannon on the latest White Lodge Special Project for London Collections: Men. Film, online and installation work combine to explore the idea of Surveillance in this driving piece for River Island’s Design Forum .
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Netflix wants to put content in people’s lives, wherever they want, whenever they want, and in the way they want. Ogilvy creates the first digital outdoor campaign made entirely with reaction GIFs and cleverly puts all the benefits of looking forward to coming home to Netflix into an engaging out of home GIF campaign. Reactive GIFs are designed and managed to be relevantly in context to its viewer’s physical or emotional situation.
Creative Director: Baptiste Clinet, Nicolas Lautier
Art Director: Julien Chiapolini
Copywriter: Riccardo Fregoso
Agency: Ogilvy & Mather, Paris
Production: Delapost Paris
You can see other #MondayAd here.