#GoodToKnow: June 2015

Here are some creative projects that inspire me in June 2015. You can see other projects on my Pinterest or on my #GoodToKnow.

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Architecture #VsFashion : Sensual Subtraction ft. Jang Dukhyun, Park Jungwook and Hunter & Gatti

Continue reading “Architecture #VsFashion : Sensual Subtraction ft. Jang Dukhyun, Park Jungwook and Hunter & Gatti”

#ModayAd from @Cheil_Worldwide, Seoul: @Refugees: Invisible People is aimed at making refugees in and outside South Korea “visible,” using advanced technology that helped create the miniature figurines

The campaign aims to raise awareness about the sufferings of North Korean refugees to South Koreans. There are 300,000 North Korean refugees and to shed light on their lives, UNHCR,Cheil Worldwide and the Seoul Museum of Art joined to hold a 3D refugee figurine exhibition in Seoul. Titled “Invisible People,” the exhibition is aimed at making refugees in and outside South Korea “visible,” using advanced technology that helped create the miniature figurines. 

To create these figurines, Cheil used a unique 3D scanning and printing technology. Then, they embedded them with videos of the refugeesâ emotional stories. Instead of displaying them conventionally, the figurines were hidden in the museum so visitors had to find them. Once spotted, visitors were engaged by emotional clips about the refugees’ sufferings when they tapped their QR/NFC-enabled mobiles on the figurines.

Creative Director: Thomas Hongtack Kim
Copywriter: songha lee, Adrian Sim
Art Director: Seokjin Shin

Client: UNHCR The UN Refugee Agency
Agency: Cheil, Seoul
Country: Korea, Republic of (South Korea)

You can see other #MondayAd here.

#MondayAd from Korea: @UNICEF: ROLY POLY Donation box

Unicef: ROLY POLY Donation box
People underestimate the power of their little help We all know that millions of children in the world are suffering from starvation and disease. But many of us still donat know that our little help could save their lives and make them stand up.
Idea: Roly-polies that stand up by the weight of the coins
Daehong, Seoul created a Roly-poly donation box representing a child who needs our help and place them at many places in Seoul. When people donate their coins into the Roly-polies lying down on the street, the Roly-polies stand up by themselves because of the weight of coins.
Results: People experienced what their little help could do About 10,000 people have donated their coins and played with our Roly-polies. Also, a number of people share articles and pictures on their SNSes. Roly-poly donation boxes gave people a intuitive motivation to help children in need.

Copywriter: Ahram Shin, Iljin Ko
Creative Director: Sunmi Park
Art Director: Gunwoong Choi, Wongi Ryu, Jihyun Im

Client: Unicef
Agency: DAEHONG Communications Inc
Country: Korea, Republic of (South Korea)

You can see other #MondayAd here.